Welcome to Ideatrophy challenge!

Ideatrophy is an international project initiative from Unilever.

Unilever IdeaTrophy is a challenging and creative experience, where you will figure out how business works in real life while developing your skills and competencies.

Every year, a leading Unilever brand or function is selected as the sole focus of IdeaTrophy. In this challenge, the university students are given the chance to work together as Unilever consultants as 3 member teams in a friendly and professional environment to express their unique business cases to the management team.